Your guides to brand growth
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The Navigators have run benchmark and tracking studies to measure the distinctiveness of brand assets among consumer and business markets across Australia. The insights from these studies have helped our clients and their agency partners build the fame and uniqueness of brand assets, making their brands stand out more across key marketing touchpoints and come to mind more easily in buying situations.
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We have brand tracking solutions to measure and monitor the health of any brand in the markets in which it competes. Our solutions have been used extensively to measure progress and signpost improvements to brand, marketing, and media strategy.
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We built brand and marketing dashboard solutions for clients that wish to support interactive reporting across the sales and marketing function. These solutions arm marketers and dealers with near real-time insights about the relationship between marketing activity and leading indicators of brand health and online and offline sales metrics.
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We evaluated brand value propositions and concepts to help clients and partner agencies build new brands or re-establish existing ones. Our approach allows marketers to develop new brand value propositions and optimise brand architecture and strategy to meet the needs of their market and their business objectives.
At The Navigators, we apply marketing science from the Ehrenberg-Bass Institute to help brands grow.
Our approach focuses on the core drivers of brand growth: mental and physical availability. We give brands clear, actionable insights to plan and unlock growth.
We measure the distinctiveness of brand assets—logos, colours, sounds, taglines—and show how they build mental availability, improving recognition and marketing impact.
We also evaluate brand concepts and track performance against key category entry points, helping brands align with the cues that drive purchase decisions.
Whether it’s building distinctiveness or boosting mental availability, we equip brands to grow in competitive markets.